Conquering the Unknown. Daily.

Since 1979, The Illusion Factory has been entrusted with advertising and marketing of over $7 Billion in filmed, live, broadcast, streaming, interactive, and gaming properties. In that time, we have generated more than $100 Billion in revenue and garnered 265 awards for our clients.

Explore our work.

Illusion Factory Companies and Technologies

The Illusion Factory

Over 45 years experience in producing, programming, packaging, and marketing high quality, franchise-oriented, entertainment properties. Proven track record of successful creative production in gaming, virtual reality and all media, forecasting paradigm shifts and business leadership. Unusual blend of critically-acclaimed, award-winning creative expertise, innate ability to identify and promote winning properties, massive multitasking capabilities, core focus, dedication, ingenuity and strong team-building skills.

Sizzle Commerce Platform

The Illusion Factory’s new commerce platform, Sizzle, makes all media in the real world and virtual worlds, instantly transactional. Sizzle activates and engages consumers while building long term loyal relationships between the consumers and brands.

Synth Studios Reel

Synth Studios is at the forefront of technology, blending creativity with the latest state of the art systems – pioneering 3D animated billboards, artificial intelligence, the metaverse, virtual reality, augmented reality… gaming, contests, sweepstakes, web 3, NFTs, global commerce in all media, as well as high-profile entertainment events!

The World’s Most Advanced Video Compression Software

Synth Studios introduces the world’s fastest video compression software for a seamless 4K experience. This monumental achievement shatters previous limitations, ushering in an era where streaming sports in 4K becomes not only feasible but effortlessly accessible on televisions and mobile devices using standard MPEG with no CapEx required to deploy.

Companies we’ve worked with…

…and what they say about us

“I love working with The Illusion Factory because Brian and his team seem to have never heard of such things as tight deadlines, overwhelming volume or too many revisions. Each campaign is easier than the next!”

“We have worked with Brian and The Illusion Factory on many projects over the years and they have always done an outstanding job. Whether it’s developing and creating something that has never been done before, or just jumping in and lending a hand when we are busy with tons of projects, they have always been an incredible fi rm with a great attitude.”

“The Illusion Factory develops online advertising that wins creative awards, drives record breaking user interactions, is innovative and, the best part; it’s a fun and inspiring group to work with.”

“The Illusion Factory always impresses me. Every time I bring them a project, they don’t just do a great job... they BLOW MY MIND!”

“Designing and developing a fantasy game is as ambitious as projects come. Working with Illusion Factory and Strat-o-matic to redesign our suite of Fantasy games exceeded our expectations while under the tightest of deadlines. From working with Brian Weiner, Illusion’s CEO to their project managers, programmers and designers, I was met with professionalism and integrity every step of the way. Sports Illustrated Kids is looking forward to many more years of collaborating with this brilliant shop.”